1. Haze 2. Haze 3. Haze 4. Haze 5. Haze 6. Haze Since its inception into the world of optics last year, Haze Collection has had been shrouded in a tint of secrecy largely because its chief designer remains an anonymous mystery man (à la Bansky). Why? According to him, his position as a sunglasses designer for a slew of other noteworthy brands necessitates this decision.This is paralleled in certain design elements such as the phrase “To Be Revealed,” embossed on the back of each glasses case.Establishing a brand without a face can be tricky. Just look at Maison Martin Margiela, an eponymous faceless brand, who made headlines when they brought in John Galliano to rejuvenate sales earlier this year. Or take Alexander Wang’s H&M collaboration with his name splashed prominently throughout the collection.“Customers nowadays tend to associate the brand a lot with the creative director or founder,” according to the anonymous designer over the phone. “They want to know their social life, who they hang out with, are they handsome or beautiful, do they have a six pack or not etc. All this info generates stories/press.” For Haze Collection however, they have to rely solely on the product.Related Post: Behind The Goods At Shywood’s Shop In PDXThankfully, the shades make a bold enough statement. The recently-launched SS15 collection has helped this largely incognito brand establish its footprint in the increasingly competitive field of innovative eyewear.Each Haze frame is cut from slabs of pure acetate, sourced directly from Italy. Because of this, no two frames are identical, with nuances of marble present throughout. The luxury factor is upped with the inclusion of titanium nose pieces and their signature hardware known as the SWIV3L hinge – a three-pronged hinge that uniquely reveals itself each time the frame is folded down.The collection can be purchased online, at boutiques internationally, or at Selima Optique in NYC. Koy Gear Aims to Revolutionize Men’s Everyday Apparel Banksy’s Gross Domestic Product Is a Pop-Up Shop Unlike Any Other Your New Favorite Pair of Go-to Leather Shoes Just Got More Affordable Editors’ Recommendations 6 Essential Scotch Cocktails That You Need to Know How to Make a Mojito
SEW-EURODRIVE says it is experiencing significant growth into Southern Africa, boosted by the introduction of latest technology such as its IE3-compliant DRN series of asynchronous motors. The OEM has doubled its exports into this region within three years.The OEM is represented in 12 countries in Southern Africa, with Angola, Zimbabwe, and Zambia representing the most significant opportunities for future expansion, notes Marcio Sicchiero, Head of Exports at SEW-EURODRIVE.He explains that the OEM has divided the continent into different sales regions in order to retain better control over internal pricing, and to improve customer service and aftermarket support. Industries represented include mining, which also accounts for the largest orders and biggest values.Sicchiero comments that he has managed to double export volumes into Southern Africa over the last three years. “This has been on the back of extremely tough times recently, especially due to the slump in commodity prices, which has had a major impact on the mining industry.”While greenfield mining projects have largely been stalled due to the financial crisis, a lot of mining companies have looked to redesign their mineral-processing plants, or introduce added efficiencies. “This is where SEW-EURODRIVE’s extensive product range plays a major role, as energy efficiency and environmental awareness are key drivers for us,” Sicchiero emphasises.However, he adds that the rout in commodity prices is likely to have bottomed out by now. “We are likely to see an increase in the short term, whereafter prices will level out at a more realistic level, indicating that the market will have returned to normal.”The emphasis on cost-cutting has also meant added interest in refurbishment and repair as an alternative to extensive capital investment in new equipment. “Our customer service and aftermarket support, coupled with the quality of our products, in addition to factors such as our industry-best lead times, gives us a distinct advantage in the export market,” Sicchiero concludes.