when the advertiser’s circle of friends appeared "4A is dead", "goodbye, 4A," such an article, you will know that for advertising marketing, 2016 is not a relaxed year. Fortunately, no China Madison Avenue, or the kind of imaginary sad atmosphere may be write a great deal about.
4A is just a microcosm of the advertising marketing sector, just.
on PR, Wei Wu Hui last year a "PR really important?" caused a great disturbance, GE China the director of public relations even said to him desperately; about advertising, Procter & Gamble CEO Marc Pritchard said "ads have a bad reputation, this is what some people call it love" "his words drew a round of applause.
but advertising marketing really encountered a cold winter?.
at the beginning of the "bring home the joy of the king family" opened a good start, then more and more excellent works have emerged: SK-II "she finally went to the blind corner", New Balance "to" watercress "ingenuity, our spirit of" the corner ", the launch of Tmall during the double 11" brand of poetry "etc..
at the same time, advertising is still the most stable and important source of income for many Internet Co. 2016 Baidu Q3 network marketing revenue was 16 billion 490 million yuan, accounting for more than 90% of the total revenue of the Tencent; effect of Q3 advertising revenue grew 83%; ink weather advertising revenue even reached 98.7% of the total revenue.
of course, this year, there are a lot of things to let the advertising shame, such as the Wei Wei incident. This incident led directly to the changes in the Internet advertising management policy, the newly announced Interim Measures for the management of Internet advertising will be ranked as a competitive bidding advertising, while Baidu’s revenue is thus reduced.
although there are always some episodes, but the prospects for advertising marketing is still bright. It has penetrated into people’s lives, like water and air.
older people often talked about Roosevelt’s advertising "no president, advertising", Douglas’s "through advertising, can be found in the ideals of a nation"; then the younger would say "mad men" in the lines: "advertising is based on one thing: happiness. So what is happiness? Happiness is the smell of a new car. It’s the freedom of fear. It’s the billboard on the side of the road. The sign makes you scream and wonder… There’s no problem."
the current controversy about advertising is only a temporary phenomenon under the impact of the new technology environment. Under the appearance of the hustle and bustle, you will find 2016 is actually a very exciting year of advertising marketing.
digital advertising is increasing rapidly, but the data authenticity questioned
and 4A decline in contrast to Internet platform. 201>