Three in O2O trying to take advantage of nternet to sell lunch lunch

three starting from ten billion trillion level frozen food market to the catering market, seemingly jumped into another big industry, but in another red sea. The catering market due to the low threshold, is also facing fierce competition, "four high and one low" (high food cost and high manpower cost, high rent, high taxes, low gross margin) and the "Official business expenses" restrictions, in years of low, it is not easy to have a share in this market.

in the frozen food Sanquan food began to use the Internet to sell lunch.

in the face of the traditional food industry costs, profit growth rate to distress, traditional food enterprises began to use the Internet, the intermediate channel skip Chaodeng direct consumer.

three fancy food is white-collar lunch O2O market. Said Sanquan food chairman Chen Nan told the "First Financial Daily reporters interview, the project called" three three food fresh ", mainly through O2O mode of operation of white-collar lunch market layout.

white-collar lunch pain points

three starting from ten billion trillion level frozen food market to the catering market, seemingly jumped into another big industry, but in another red sea. The catering market due to the low threshold, is also facing fierce competition, "four high and one low" (high food cost and high manpower cost, high rent, high taxes, low gross margin) and the "Official business expenses" restrictions, in years of low, it is not easy to have a share in this market.

Although the

market has long been coveted by many businesses, but still exist many white-collar lunch "pain points", the noon eat what the problem will make the workplace distress.

although the O2O model based takeaway website has emerged, but there are still several major pain points.

first, delivery time is not stable. Ordering page shows the average delivery time is 40 minutes, but the actual nearly 1 hours. The room clerk sent and distribution platform takeaway orders at noon peak, what way too late. Secondly, the price is still high, the general delivery in 20 yuan, if a single room, not equal to the cost, basically no price advantage. Third, the quality of service is not stable. Some room service personnel in order to catch the time require consumers to take down the meal, the attitude is very impatient, the experience is very bad. Finally, takeaway platform hundreds of shops, thousands of meals, the result is only three or four taste is acceptable, but not easy to eat greasy dishes changes.

third party survey data show that in 2014 O2O online subscribers of China’s catering industry reached 189 million people, more than 1/3 of the proportion of Internet users China; market size reached 94 billion 370 million yuan, an increase of 51.5% compared to 2013. It is expected that by 2017, catering O2O market size will exceed 200 billion yuan.

"people take off"

has a market position, with what kind of channel to sell into

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