With the outbreak of the Internet, mobile social media platform
, the most prominent manifestation of marketing behavior in 2014 is undoubtedly a hot event. It is an occasion to marketing, let more brands see social marketing "and the circle of power, it is also an occasion to marketing has many marketing fast track, easy operation, low cost and so on special points, more and more enterprises to participate. However, in the circumstances, the brand marketing occasion should pay attention to six points. In recent days the entertainment event a pick a place, successfully marry Li Jiahang, Christine Fan gave birth to twins, Qi Wei gave birth to a baby girl, yesterday also immersed in the British style wedding of Jay Chou that dreamy, today is Nicky Wu Liu Shishi drying out red and open on the ring up the heart. If Yao Beina’s death is false news, the 2015 show at the beginning of the entertainment industry is definitely a promising year.
recalled in previous years, after the introduction of brand marketing strategy, we found that with the Internet, mobile social media platform, the outbreak of the 2014, the most prominent manifestation of marketing behavior is undoubtedly a hot event. It is an occasion to marketing, let more brands see social marketing "and the circle of power, it is also an occasion to marketing has many marketing fast track, easy operation, low cost and so on special points, more and more enterprises to participate. But the brand based on "Internet thinking" of the occasion to marketing, to a certain extent also exists only in appearance, such as text similarity, topic identification and so on.
generally, taking advantage of the marketing aims to reach a certain level of exposure to the short term to brand, also known as a means of brand image maintenance. In addition, social marketing, marketing occasion and a big role, that is to allow consumers to produce the brand of humanistic care into word-of-mouth marketing era. So, in the circumstances, the brand in marketing occasion should pay attention to the following six points, or act in a diametrically opposite way, The loss outweighs the gain.
1, quick response, do not delay.
The exposure platform
popular events are basically based on micro-blog WeChat two, including the preheating stage events, such as Jay Chou married, broke from the information to the end of the wedding, both in the micro-blog home page topic list. However, the short term effect of micro-blog platform determines the degree of an event from the beginning to the end of the time is generally 1-2 days, or even short to be calculated by the hour. So, in the popular event or topic figures out, first need a brand associated with copy The early bird catches the brand image, let the fans know the first time after forwarding and interaction, both entertainment and sensitivity to generate traffic. Nicky Wu Liu Shishi licensing as an example, representative: Coca-Cola, Durex, Tmall, rejoice.