Abstract: the day before, Dallas electric on its website second open purchase, 20 thousand cars in 15 hours and 35 minutes sold out, the equivalent of every minute to sell 21.4 cars, once again created the electric car industry sales miracle. Zhang Yibo, vice president of cattle technology market, said it created a precedent for the entire electric vehicle industry.
news October 24th, the day before, Dallas electric on its website second open purchase, 20 thousand cars in 15 hours and 35 minutes sold out, the equivalent of every minute to sell 21.4 cars, once again created the electric car industry sales miracle. Zhang Yibo, vice president of cattle technology market, said it created a precedent for the entire electric vehicle industry.
is reported that the opening of the models include the purchase of power and urban version of the two models, the price of 4999 yuan version of the dynamic, the city version of the price of $3999, the two cars are white, red, black and other colors available. Official data show that from August the first batch of chips of 16 thousand vehicles delivered in September 24th 5 to 1000 to 20 thousand units sold, open purchase, Dallas Electric has sold more than 40 thousand vehicles.
single sales data from the point of view, the sales of electric vehicles is indeed very amazing mavericks. So, where is the reason why the Mavericks electric so popular? See how Zhang Yibo secret.
, according to Zhang Yibo introduction, the formation of the Mavericks electric current sales potential, rely on the promotion of products, marketing and customer reputation continues to deepen. If this problem in the dismantling of view, product positioning and marketing positioning scheme, the key is "people" and "grab", and "catch experience".
first, precise positioning of the target users of the product, also known as "catch". Only accurate positioning of a subdivision of the group, to further grasp the characteristics of this group, in order to design their products targeted. For example, the definition of the Mavericks electric car users: love for the young people". Among them, "work" on behalf of the spirit of innovation and exploration, young people not only refers to the age of the people, but also includes the mentality of young people.
second, accurately identify the 1~2 product explosion point and play through to the target user, commonly known as grasping cargo". In the process of grasping the goods will extract many selling products, but really need to fight through the core explosion point only 1~2, need layers of digging, the scene of translation and transfer to target users. Mavericks electric vehicles, for example, it is a core selling point is a life of 100 kilometers, according to the normal shopping, eating 3~5 km travel distance calculation, the completion of the charge can be used for at least a week.
third, to meet the user experience interaction, commonly known as grasping experience". At present, the consumer demand for the product has changed from the functional consumption to the psychological consumption, if a product can not meet the needs of the user’s psychological, or even spiritual, will soon disappear. Therefore, the user experience is critical, which is all product managers must pay attention to a problem.