Suning independent red child brand layout maternal and child O2O

sina science and technology news on January 14th afternoon news, Suning announced that its parent child brand red child’s organizational structure adjustment, the establishment of an independent line under the chain corporation, the independent operation of online channels and stores. The newly established independent company headquartered in Nanjing, the current team has been completed.

Su Ningyun business COO Hou Enlong stressed that after the adjustment of the structure, the red child chain around the user’s operations will be more freedom and independence. Red child chain corporation will be opened in 2016 50 self entity store, within the past three years, the goal of the red child store, online and offline synchronization operation.

according to the general manager of Suning 020 operations management center Tian Rui introduced, at present, Suning red children store function area is divided into: the sale of goods and recommend consultation and interaction, normal pregnancy and infant baby entertainment and maternal financial logistics services. Including the line’s activities and pregnant mother forum and other activities.

also said Suning red children mobile "baby community service" and "expert online all day long" section will also be completed online, Suning to build join doctors, parenting experts and other groups to establish maternal consumption ecology.

future Suning red children in addition to the layout of the site in cloud store, Suning Plaza, Suning Plaza, Wanda and other partners will jointly. (odd)

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