according to foreign news reported on September 19th, the world’s most widely used Internet search engine Google company launched "the same function as interactive advertising, to provide customers with video and image locked target shoppers. Intel, Honda, six Inc. (Six Flags) and PepsiCo Inc (PepsiCo., Inc.) Sierra Mist brand, is testing this ad format.
such ads on the site at the side of the frame, play video and broadcast real-time news, the embedded image, consumers do not have to click to watch. Google, a company based in mountain view, California, said in a statement today that visitors were able to post ads on their own websites. Google sales of $100 billion, of which 99% generated from its web page and partner site advertising sales, and these ads are basically text advertising form. Revenue growth has slowed in the past four years, forcing the company to seek new ways to attract advertisers.
Susquehanna Financial, Ma Lian – Volcker (Marianne Wolk) said in an interview: "this kind of advertising will give users video appeal, not make them have compulsive dislike emotion. Google has been looking for an effective way to do video advertising." The New York analyst gave Google’s stock investment rating is "bullish" (positive), but he did not hold the company’s shares. Google shares closed at $11.58 on Wednesday afternoon at 4 p.m. in New York, rising to $546.85 per share, or $2.2%. The share price has risen 19% this year.
Google – an DELL spokeswoman Diana (Diana Adair) said in an interview, this kind of advertisement called gadget ads, which appeared on the website of the side, similar to the content, but did not appear in the search results page. Google YouTube and the company’s custom home page iGoogle will also use this type of advertising. This year, Google agreed to buy online advertising companies DoubleClick and Adscape Media. Google also began to sell more ads on mobile phones. The launch of the gadget ads format will help advertisers to measure how many people browse and click to measure the effectiveness of advertising. (commissioning editor admin01)