sometimes we need to understand the link click on Web pages, especially the website homepage and some intermediate pages, the content of the website layout, user experience optimization can play a very good role in guiding. The old version of the Google Analytics Site Overlay (WEB coverage map) function, you can click to view the distribution of web page, the new version of this function re named In-Page Analytics, can be viewed in the Content module, the following is my blog a screenshot:
As shown in figure
, GA In-Page Analytics in the form of bubble shows each page can link click conversion rate (CTR Click, Through Rate), the link here in the page click conversion rate is calculated by clicking on the number of page links divided by the number of page views, used to represent the user at the time browse the current page tend to what the next page, click the number corresponding to the specific link in the mouse after the show.
In fact, the use of GA
In-Page Analytics can not only observe the click on the link page, the page can also observe the display part of the click ratio, such as the display part of the page click accounted for 1-41%=59%, the bottom of the figure shows there are 41% hits in the display section below. This function can actually tell us some very useful information when users browse pages tend to click on the place in which a screen? Because most of the current web page won’t end in a screen, users browse the full content often need to use the mouse wheel or drop, so most users will pay attention to the first few pages screen content, the function of each screen click on the proportion of distribution can tell us some clues.
to explain here a "screen" in the end what is a concept, a screen here mainly refers to the page length part of users can not open the page displayed in the drop-down when this, with the computer display on the screen resolution, such as my blog page in my notebook on the display screen to open about 4 more in the display, under the low resolution screen will need to display the number may increase, the need for more drop-down; and higher resolution display screen can be displayed on the page may be longer, you no longer need to screen 4.
user browsing content is limited, and user interest in content and patience is limited, users often only focus on one thing, so that the front part of the page will be more user attention, and with the continuous drop, gradually reduce the back part of the contents of attention we can, according to the In-Page Analytics >