a lot of people say that the catering industry is an industry can not lose, as long as it is engaged in the catering industry will be able to make money. This statement is wrong. Today we will follow the whole network Xiaobian together, see what reason business restaurants fail?
managed to open a restaurant but failed, why? What is the reason for the restaurant business failure? Do poineering work every time we have a better idea, but died in the implementation process, cause 6 catering business failure, a few of which you see for
in Chinese, there are tens of thousands of hotels and restaurants opened every day, there are tens of thousands of restaurants closed, almost every one of their boss opened restaurants have good vision, but the actual operation can be quite different. We summarize the main reasons for the failure of the catering business:
paranoiaSupreme talent, insight, value, power, knowledge, identity and so on
inconstant in policy contradictions, let employees know what to do. Who knows the boss which sentence is true? The so-called no joke, say that you can’t discuss it. Small and medium restaurants to see their own reality, do a good job.
clearly tell the customer, a collection of 12% off, but in the hands of customers, has become a 2% off. He also drinks: What one says is plausible. do not discount, do not discount the seafood, the staple food is not discounted……. The vast majority of catering enterprises, do is repeat business. Customers can not be deceived.
and business positioning is not accurate, do not know what the customer needs? Don’t know what you sell? The simple view of complexity and so on are wrong proof performance.