many people shop business is not very good, on the surface of many problems, and many of them are some common phenomena existing in the industry, however, if a careful analysis can be found, in fact, behind the various problems hidden problems more, this is the shop business pain points". Here, the small series to analyze the shop operating eight points, you encountered?
1, lack of talent, lack of actual mechanism.
some employees can not keep, have never thought about giving employees a future, even if it is just a small learning opportunities? Good talent incentive mechanism to cultivate elite sales manager, clerk.
2, lack of surface customers, the actual lack of management.
The boss of
to consider the question of how to manage the store, how to improve the service, how to create value, how to give the customer satisfactory dining experience, not every day, few people complain that customers do not want to come.
3, lack of business on the surface, the actual lack of ideas.
is also a customer, why he will never come again? How to manage the restaurant franchise? Customers pick? Dishes are not good enough? Employees suck? No, you need to change the product structure, breaking the traditional sales model, create more sales space.
4, lack of promotion of the surface, the actual lack of marketing.
don’t is the price discount, holiday promotion, not to business not only to promotion, should be a set of marketing planning, allows customers to continue to consume.
5, the surface of the lack of Maori space, the actual lack of profitable products.
believe that a lot of what the restaurant is missing, is the lack of dishes. A lot of dishes in the restaurant, but it is not fine, there is no real feature of the main profit of the signature dishes, we have to do is keep, streamline the marginal dishes, get a good reputation of customers!
6, lack of surface guidance, lack of actual system.
in the business is not good, the food and beverage boss always like to invite one or two legendary industry elite to guide the work, but did not achieve practical results. In fact, not a system can be completely copied to each store; two is their own business, personal minding, lack of overall strength, the lack of more powerful.
7, the lack of popular dish surface, lack of practical philosophy.
has a good franchise brand, can provide the latest line for each franchise