Yahoo China general manager CEO Xie Wen, hexun.com published some of his views on the future development of the electricity supplier. In his view, the rapid growth of e-commerce in 2013, aside from the general factors, tax advantages, cost advantages and institutional advantages are the three drivers. Although has three advantages, but these advantages can not be maintained for a long time. The growth rate of e-commerce eruptions will reach a peak in the next year or two, and the rate of growth will decline year by year, to an annual growth rate of about 20% of the normal state.
2013, no matter from which point of view, will become an important year in the history of China’s internet. In less than 20 years of history of the development of China’s Internet has several years of symbolic significance. 1996, the first batch of Internet value-added services company, the Internet from the academic community to education. In 2000, the three major portals listed, the network industry officially entered. 2003, a number of Internet Co began to profit, the second wave of the listing of the tide, the basic lineup of the network industry formation. On 2008, from the Internet to vigorously promote the strict control. 2013 is a long story, four focus on the whole, namely, e-commerce, Internet banking, mobile phone applications and public opinion game, showing a lopsided development, morbid prosperity.
e-commerce has been in a very long period of development of China’s Internet industry is short board. In the early stages of the development of the Internet, the United States first emerged in the network companies have produced EBAY and Amazon giants, by 2005 or so, more than half of Internet users with online shopping experience. Although China also has 8848 and Dangdang such early e-commerce companies, but slow growth, even after the advent of Taobao, until 2010, the number of Internet users to use e-commerce less than 1/4. In recent years, especially the rapid growth of e-commerce in 2013, aside from the general factors, tax advantages, cost advantages and institutional advantages are the three drivers.
e-commerce for small and micro enterprises in the tax aspects of the obvious advantages, not only to see the business tax and income tax, but more importantly, in the social security tax on employees have room for maneuver. As the main buyers of e-commerce, with a small number of shopping, a large number of sellers and dispersed, the transaction is mainly dependent on the characteristics of electronic payment means. Therefore, the company management businesses have not even belong to the basic specification stall like opportunity. Do not pay business tax and income tax, pay less or do not pay social security tax, greatly reducing the operating costs. Some medium-sized and even large retail enterprises also take advantage of the opportunity, is divided into a plurality of network selling and sales channels, or the establishment of complicated intermediate links, to tax avoidance or tax evasion. In this way, e-commerce on the traditional business on the formation of the commodity price advantage and operating profit advantage.
traditional retailers have a heavy burden on site rental, logistics costs and personnel costs, and have a tendency to increase year by year. Over the past few years, the soaring rents of urban commercial real estate have greatly weakened the competitiveness of traditional business. Last year