The most stringent new rules of the official implementation of the shuffle began

2016 is known as the first year of live, under the wind, the capital market impetuous, entrepreneurs and Internet giants fanatical, so that the broadcast platform mushroomed.

according to Founder Securities is expected in 2016 to reach the size of the market reached 15 billion in 2020, will reach $60 billion, CICC research report that even in 2020 will become a hundred million live broadcast industry. But with the market barbaric growth, various vulgar, "edge ball", or even pornography live attendant, the entire market chaos.

, however, the broadcast industry was formally put up. November 4th, the national network information office issued the provisions of the Internet service management, from the beginning of implementation in December 1st.

The main contents of

are as follows:

broadcast platform covering news and information, to achieve the "quality" of Internet news information services, to provide Internet broadcast service platform through the network performance, network audio-visual programs, to obtain the relevant qualifications. Among the qualifications include the "information network dissemination of audio-visual programs permit" and "network audio-visual license" these two cards;

live platform to review the content, ready to have the ability to pinch off live. The new regulations also require that the live broadcast platform in accordance with the content category of the Internet, such as the implementation of the user scale classification management, live content to be preserved for more than 60 days;

live platform also find the appropriate people to manage the live commentary and barrage;

anchor to use ID card, or business license, organization code for identity authentication, ordinary users also to certification, but with the phone number can be;

live platform but also to anchor the establishment of a credit system and blacklist. Different credit rating of the anchor to have a different way of management, into the blacklist account anchor can not be registered account, the blacklist also need to report to the provincial and national Internet information office.

qualification blocked, and broadcast platform facing reshuffle


this time can be considered in the history of the most stringent regulation, the most difficult than the two card: Internet news information service qualification and information network dissemination of audio-visual programs permit.

"information network dissemination of audio-visual programs permit" bid conditions are two: state-owned or state-owned holding units; registered capital of more than 10 million yuan. Broadcast platform currently has "audio card" only reflect the guest, and a few teeth. The new regulations require the Internet news information service qualification, the bid conditions more stringent.

only "audio card" two has many small broadcast platform in the door, put two choices in front of a large platform for broadcast platform: to buy certified "shell company", a small platform seeking to be a licensed enterprise merger.


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