3 Ways Your Brand Can Team Up with Others (to Everyone’s Benefit)

first_imgBrad AndersonEditor In Chief at ReadWrite Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. The Dos and Don’ts of Brand Awareness Videos Wheels Up, the 5,000-member private jet firm, just announced its plan to woo leading luxury brands into teaming up. The appeal: Other brands could save millions on marketing costs and still gain exposure with qualified clientele. For Wheels Up, brand partnerships are intended to reciprocally enrich the membership experience. Everyone wins.Now, you may or may not seek to impact an affluent audience like Wheels Up, so that particular partnership might not entice you. Chances are that your business wasn’t created to cater solely to the wealthy. However, marketing partnerships offer benefits to companies of any size or with any type of target audience, and strategic partnerships can enhance your brand’s reach at a fraction of the usual cost.Critical to that strategy is choosing the right marketing partner and type of engagement. Perhaps you want to reach more of the same type of audience members or grow into a new market. Maybe you have some amount of brand awareness, but you’re trying to accumulate more clout with your followers.Think about your goals and the partners who have the most potential to help you realize them. Then, consider the various advantages to each of these types of partnerships:1. Affiliate marketing boosts brand exposure.Affiliate marketing is one of the most commonly sought types of partnerships. Its benefits are easily measurable, and the costs of the partnership are closely tied to those benefits — you get out of it what you put in. An affiliate partnership is a performance-based model in which each partner benefits from driving a desired action.Platforms such as Pepperjam provide an easy way for brands to increase exposure by maintaining several different affiliate partnerships at once. For example, Puma used the platform to partner with online shopping guide Dealmoon for a 2017 holiday sales event, and Dealmoon was able to offer subscribers early access to the sale. It generated more than 40 percent of Puma’s revenue for that sale.Maura Smith, SVP of Pepperjam, describes performance channels as a “pay-for-outcome alternative” to solo digital marketing strategies. “When you rely on traditional (read: expensive) paid channels for your digital strategy,” Smith says, “you will inevitably see less than half of every marketing dollar invested becoming working media.”2. Cause marketing solidifies brand purpose.Companies of all sizes can boost their exposure with affiliate marketing, but sometimes, partnering up is more about humanizing your brand’s message than furthering its reach. Cause marketing gives companies and nonprofit organizations an avenue to spread awareness and build popularity for meaningful causes. Both nonprofits and companies benefit in this arrangement.For instance, Walgreens partners with nonprofit Comic Relief Inc. for its Red Nose Day fundraising campaign. Walgreens has helped the organization raise more than $71 million over the past four years to combat child poverty. Customers have purchased millions of red noses at Walgreens stores to take pictures and attended other Red Nose Day fundraising events.In addition to raising funds for the Red Nose Day charity campaign, the partnership substantially boosts Walgreens’ image in consumers’ eyes. Studies show that customers prefer to buy from brands that support worthy causes; a global survey showed 91 percent of respondents said it’s a determining factor. Right now, only 23 percent of brands are considered meaningful in any way, according to consumer responses to Havas’ Meaningful Brands 2019 report. Purposeful companies have been seen to grow twice as fast, so the potential payoff is high for cause marketing.3. Co-branding boosts brand equity.Co-branding involves collaborating with one or more like-minded brands to create an entirely new product or service. It’s how Taco Bell and Doritos created the Doritos Locos Taco and how Nike and Apple created the Nike+ line of smart athletic gear. It also includes smaller-scale joint offerings, like webinars and whitepapers.The co-branding alliance involves intense strategic collaboration. For smaller brands, it can help both partners break into markets they’ve been struggling to enter. For example, a co-branding partnership with Blue Apron helped celebrity cook Ayesha Curry expand her brand past the Food Network and into the meal kit market in 2017. Blue Apron, meanwhile, benefited from increased recognition from Curry’s bevy of fans.Because co-branding requires a deeper commitment and investment than most other marketing partnerships, it’s especially important to choose partners strategically. For Curry, partnering with Blue Apron was highly advantageous; one study predicts the meal kit market in the U.S. alone will grow by double digits through 2022.Marketing partnerships are one of the most effective ways to scale your brand’s reach, whether you’re marketing a private jet service or healthy meal kits. However, you shouldn’t invest in any partnership without thoroughly strategizing first. Determine your ultimate brand goal for the partnership, and engage with a partner who agrees on how best to achieve that goal.If you play your cards right, partnerships can be mutually beneficial arrangements. Tags:#Affiliate marketing#business growth#business partner#business scaling#marketing#partnership#strategic partnership Related Posts Trends Driving the Loyalty Marketing Industry AI is Not the Holy Grail of Sales, at Least Not… What Nobody Teaches You About Getting Your Star…last_img read more

DAY ONE PREVIEW FOR THE 2007 SENIOR NTL

first_imgDay One action in the 2007 National Touch League Senior tournament commences at 8.30am with non stop quality contests on the program.Many teams have had the complexion of their sides changed markedly due to retirements, unavailability due to the recent involvement of some key players in Australia’s successful defence of the Federation of International Touch World Cup, and the changing of the guard in several divisions.Defending champions in the Men’s 40s division, Scorpions get the action underway with an eagerly anticipated contest with traditional rivals Mets on Field One first up to whet the appetite for what promises to be a feast of fast and furious action all day.The star studded Sharks Men’s 35s team make their first appearance on the showcase field later in the day, whilst the crack Scorpions Women’s outfit will be looking to get their campaign for an unprecedented fourth title off to a winning start when they take on the Brisbane Cobras.Six fields will be operating and despite steady rain, the fans can look forward to some exciting clashes as NTL Permits battle it out for supremacy across seven divisions.8.30am            Men’s 40s:                   Scorpions v MetsMen’s 40s:                   Rustlers v SharksMen’s 50s:                   Rustlers v CobrasMen’s 45s:                   Sharks v RustlersMen’s 45s:                   Hornets v Suns9.20amMen’s 40s:                   Eagles v SunsMen’s 40s:                   Barbarians v HornetsMen’s 45s:                   Scorpions v EaglesMen’s 50s:                   Suns v ScorpionsWomen’s 30s:              Eagles v ScorpionsMen’s 50s:                   Mets v ACT10.10amWomen’s 30s:              Suns v HornetsWomen’s 30s:              Sharks v CyclonesWomen’s 30s:              ACT v RustlersMen’s 50s:                   Sharks v HornetsMen’s 40s:                   Cyclones v WarriorsMen’s 50s:                   Cyclones v Eagles11.00amMen’s 35s:                   Sharks v SunsMen’s 30s:                   Suns v BarbariansMen’s 30s:                   Cyclones v RustlersWomen’s 40s:              Scorpions v CyclonesWomen’s 40s:              Hornets v Cobras11.50amMen’s 35s:                   Cobras v MetsMen’s 30s:                   Hornets v CobrasMen’s 45s:                   Eagles v ACTMen’s 45s:                   Scorpions v SharksWomen’s 40s:              Sharks v Suns12.40pmMen’s 40’s:                  Hornets v CyclonesMen’s 40’s:                  Scorpions v WarriorsMen’s 40s:                   Sharks v Barbarians Men’s 40s:                   Suns v RustlersMen’s 45s:                   Suns v Rustlers1.30pmWomen’s 40s:              Scorpions v CobrasWomen’s 30s:              Suns v ACTWomen’s 30s:              Scorpions v HornetsWomen’s 30s:              Rustlers v CyclonesMen’s 40s:                   Mets v Eagles2.20pmWomen’s 40s:              Cyclones v SunsWomen’s 30s:              Eagles v SharksMen’s 35s:                   Sharks v Mets Men’s 35s:                   Suns v ScorpionsWomen’s 40s:              Hornets v Sharks3.10pmMen’s 50s:                   Hornets v MetsMen’s 50s:                   Scorpions v SharksMen’s 50s:                   Rustlers v EaglesMen’s 50s:                   Cobras v SunsMen’s 50s:                   ACT v Cyclones4.00pmMen’s 40s:                   Sharks v EaglesMen’s 40s:                   Suns v MetsMen’s 40s:                   Scorpions v CyclonesMen’s 40s:                   Warriors v BarbariansMen’s 40s:                   Hornets v Rustlers4.50pmMen’s 35s:                   Scorpions v CobrasMen’s 35s:                   Mets v SunsMen’s 30s:                   Suns v HornetsMen’s 30s:                   Warriors v BarbariansMen’s 30s:                   Cobras v Rustlerslast_img read more

10 months agoMerson: Liverpool can end title race in week’s time

first_imgMerson: Liverpool can end title race in week’s timeby Paul Vegas10 months agoSend to a friendShare the loveArsenal hero Paul Merson says Liverpool can win the Premier League title in a week’s time.Merson believes if Liverpool win at the Etihad Stadium next month, a seven-point lead would be too much for Pep Guardiola’s Manchester City to overturn.He said, “Leicester vs Manchester City is a big game and a must-win game for City, who are in trouble now as they are four points behind Liverpool.”I mean it has now got down to the situation whereby if Liverpool win at City in a week’s time – it is all over.”So this is a big game for City and a hard one as Leicester can cause you problems But because they have to win, I think they will, but Saturday’s result will have knocked the stuffing out of them and Man City have now lost two of their last three league games.”And before that it looked like they would never ever lose a game, but I see them just winning this one to stay on the coat tails of Liverpool.” About the authorPaul VegasShare the loveHave your saylast_img read more

EPA security chief Superfund head leave amid ethics probes

first_imgWASHINGTON – The two top officials in charge of security and toxic-waste cleanups at the Environmental Protection Agency have abruptly left their jobs, days after EPA administrator Scott Pruitt told lawmakers that his subordinates were to blame for alleged ethical lapses that have prompted more than a dozen federal investigations of the agency.In statements Tuesday, Pruitt praised the two men — security chief Pasquale “Nino” Perrotta and Albert Kelly, a former Oklahoma banker who ran the EPA’s Superfund program — and gave no reason for their unexpected departures.Perrotta is due to appear Wednesday for a transcribed interview by staffers of the House Oversight Committee, one of the congressional bodies and federal agencies that are probing reported excessive spending by Pruitt and other issues at the agency. Committee aides said Perrotta’s resignation was not expected to derail his appearance.EPA spokespeople Jahan Wilcox said the two men’s departures were unrelated to the ongoing federal investigations, and said the agency was fully co-operating with the congressional probe, led by House Oversight Chairman Rep. Trey Gowdy, a South Carolina Republican.Pruitt’s spending on security, and some of the security contracts with Perrotta, are among the topics of the federal probes involving the EPA under Pruitt, a former Oklahoma attorney general. Pruitt, an ardent advocate of minimizing regulation who moves in conservative political circles, evangelical Christian ones, and business groups, has survived the kind of scandals that have brought down several other Cabinet appointees of President Donald Trump.On Tuesday, The Washington Post reported that a Pruitt trip to Morocco last December was partly arranged by a longtime friend and lobbyist, Richard Smotkin, who last month received a $40,000-a-month contract with the Moroccan government to promote its cultural and economic interests. The trip, which has drawn scrutiny from federal watchdogs, cost more than $100,000, more than twice the amount previously estimated, the Post said.At House hearings last week, Pruitt weathered six hours of scathing questions, criticism, and a couple calls from congressional Democrat to resign over the steady flow of news reports and announcements of new investigations involving alleged ethical lapses at his agency. They include spending on Pruitt’s behalf for round-the-clock security guards, first-class plane tickets, and a $43,000 soundproof telephone booth.Pruitt repeatedly deflected blame last week, describing subordinates as going too far in carrying out their duties, in excesses that occurred without his knowledge.In the case of the $43,000 booth, for example, Pruitt acknowledged to lawmakers he had asked for a private and secure phone line when he arrived at the agency, but said staffers took it upon themselves to spend tens of thousands of dollars in providing it. It was security officials, not Pruitt, who decided he should fly first-class, he said.Pruitt pledged last week to take care of the problems. “Ultimately, as the administrator of the EPA, the responsibility of identifying and making necessary changes rests with me and no one else,” Pruitt told lawmakers then.Notably, most Republican lawmakers at the hearings declined to join the Democratic dog-pile on Pruitt.It was unclear Tuesday whether lawmakers from Pruitt’s majority party would take the internal shake-up as a needed and promised house-cleaning by Pruitt or indication of even greater trouble at the agency.“I don’t know how to take this, yet,” Rep. Ryan Costello of Pennsylvania, one of the few Republican lawmakers last week to fault Pruitt on expenditures such as taking bodyguards with him to Disneyland and the Rose Bowl, said in a statement by email. “I’m waiting on more details …to shed more light on what, if anything, to make of it.”Pruitt said in his statements that Perrotta was retiring after a 23-year government career that included time in the Secret Service and under previous EPA administrators. He praised Perrotta for hard work and dedication.Pruitt thanked Kelly for what he said was his “tremendous impact” in Kelly’s year overseeing the nation’s Superfund program, charged with handling the cleanup of toxic waste sites.Pruitt hired Kelly, an Oklahoma banker, at the EPA after federal banking regulators banned the man from banking for life. Regulators have not publicly specified the actions that led to the banking ban. . Days ago, Rep. Scott Peters, D-Calif., pressed Pruitt for more details about why exactly Kelly had been sanctioned by regulators.“I think Mr. Kelly, if he’s willing to share that with you, he should do that,” Pruitt said Thursday.The Federal Deposit Insurance Corporation, believing Kelly “violated a law or regulation,” a year ago fined him $125,000. The undisclosed incident involved a loan by SpiritBank — which Kelly’s family has owned for generations — allegedly made without FDIC approval.Democrats in Congress also are asking for federal investigations of Kelly’s reported loans to Pruitt himself while the two were still in Oklahoma. Kelly is not among the EPA officials whom the House Oversight Committee members had summoned for questioning.Rep. Don Beyer, a Virginia Democrat who has been one of those pushing for more federal probes into newspaper reports of ethical problems under Pruitt, said in a statement Tuesday that “Pruitt should be the next to go.”“Albert Kelly was never qualified to run Superfund, his banking ban was a huge red flag, and his resignation is a positive development,” Beyer said.Separately, three House Democrats raised new allegations Tuesday that staffers working on Pruitt’s behalf in early 2017 looked into the possibility of opening an EPA office in Tulsa, a city of 400,0000 and Pruitt’s home.They provided no supporting documentation. Neither EPA spokesmen nor any of the people supposed to have knowledge of the alleged request could be reached for comment at the close of the business day, when the Democrats’ letter with the allegations was released. Pruitt has drawn criticism for frequent trips home to Tulsa at taxpayer expense.last_img read more

Elon Musk asks judge to toss divers lawsuit in Thai dustup

first_imgLOS ANGELES — Elon Musk is asking a California judge to throw out a lawsuit filed against him by a British diver who accused the tech entrepreneur of falsely calling him a pedophile.Wednesday’s court filing argues that “the public knew from the outset that Musk’s insults were not intended to be statements of fact.”Musk called diver Vernon Unsworth a “pedo” in a tweet to his 22.5 million followers after Unsworth criticized Musk in a CNN interview in July about efforts to rescue young soccer players trapped in a cave in Thailand.Musk and engineers from his rocket company, SpaceX, built a small submarine and shipped it to Thailand to help with the rescue. The device wasn’t used and in the interview, Unsworth called it a “PR stunt.”Amanda Lee Myers, The Associated Presslast_img read more

Markets Right Now Stocks surge on trade talks jobs report

first_imgNEW YORK — The latest on developments in financial markets (all times local):9:35 a.m.Stocks are jumping at the open on Wall Street Friday as investors welcome news of trade talks between the U.S. and China and a big gain in jobs in the U.S.The Dow Jones Industrial Average rose 308 points, or 1.4 per cent, to 22,994. The S&P 500 gained 34 points, or 1.4 per cent, to 2,482.The Nasdaq rose 96 points, or 1.5 per cent, to 6,559.The U.S. government said employers added 312,000 jobs last month. The strong showing could allay concerns about an economic slowdown in the U.S. Those concerns, along with a weak revenue forecast from Apple, contributed to steep losses in stocks Thursday.Most overseas markets rose after China’s Commerce Ministry said trade talks between the U.S. and China will be held Monday and Tuesday in Beijing.Bond prices dropped as investors turned back to riskier investments. The yield on the 10-year Treasury surged to 2.64 per cent.The Associated Presslast_img read more

All necessary security measures will be in place for voters poll personnel

first_imgKolkata: The Election Commission said on Monday that there will be deployment of armed forces at all the booths and adequate security measures would be taken for the voters and voting personnel in the upcoming Lok Sabha elections.Chief Electoral Officer (CEO) Ariz Aftab said on Monday that they are concerned over the security issues of polling personnel. In some places, the polling personnel have threatened to boycott the polls if adequate security measures are not taken. Also Read – Bengal family worships Muslim girl as Goddess Durga in Kumari PujaMeanwhile, the office of the District Election Officer in North Kolkata launched the e-portal Pollstar, where the voters and voting personnel would be given information related to the poll procedure. Voters will be trained through 7 modules which have been uploaded in the portal. It may be mentioned here that a number of polling personnel in North Bengal have recently written to the CEO, seeking immediate deployment of Central Forces in all the polling stations. They have also threatened to pull out from their election duties, unless adequate forces are deployed to man all the polling stations of these districts. Also Read – Bengal civic volunteer dies in road mishap on national highwayWhile answering the questions of media, Aftab said armed police personnel from both the Centre and the state police force will be deployed at the polling stations. Senior officials of the CEO’s office assured all the election employees that all preemptive measures would be taken to conduct free and fair elections. Sources in the CEO’s office said that the commission is thinking of deploying 35 to 45 companies of Central Force in the state. At present, 36 companies of Central Forces are available for the polls in the two districts of Alipurduar and Cooch Behar. Around 10 companies of Central Forces would be brought to Jharkhand. Meanwhile, the state government has released 29 companies of Central Forces which were deployed in Jangalmahal. Out of the 29 companies, 11 will be deployed in Alipurduar and 18 in Cooch Behar, sources in the CEO’s office said. 9,000 state armed police personnel will be deployed in the 3,844 polling booths, of which 2,010 are in Cooch Behar and 1,834 in Alipurduar. The decision about force deployment was finalised following a meeting between CEO Ariz Aftab and ADG (law and order) Siddh Nath Gupta recently.last_img read more

Expedite auction of mines with explored mineral reserves Ficci

first_imgNew Delhi: Industry body Ficci has called for expediting auctions of mineral blocks with known or explored reserves, highlighting that the average of such sales has nosedived to around 15 mines per year after the amendment in the Mines and Minerals Development and Regulation Act. The chamber in a presentation to Niti Aayog stated that “around 300-400 minerals concessions per year used to be allotted prior to 2015 which has reduced on an average to around 15 per year post-amendment in the Act (MMDR Act in 2015)”. It recommended that auctions should “be expedited for areas with known/explored mineral reserves.” According to sources, officials from Rio Tinto, Tata Steel, Vedanta and apex mineral body Federation of Indian Mineral Industries (FIMI) among others who were part of the presentation. However, for areas with no or minimal known/explored mineral reserves, it said the first-cum first-served system must be adopted with the provision of first right of refusal for granting mining lease, Ficci said. To ensure transparency in the mineral sector, the Mines and Minerals Development and Regulation) Amendment Bill was passed by Parliament in 2015.last_img read more

Ohio State womens lacrosse heads to Rutgers after first loss since February

OSU senior attacker Cian Dabrowski (14) fires a shot in a game against Penn State on April 9. OSU won, 16-13. Credit: Courtesy of OSUA short memory often one of the keys to any successful athlete. The No. 9 Ohio state women’s lacrosse team will have to put that skill to the test as it regroups from a blowout loss and travels to Rutgers for a Thursday evening matchup.The first setback OSU (11-2, 2-1) faced in 55 days was a 15-5 loss at No. 1 Maryland last weekend which ended its nine-game winning streak. If they’re able to bounce back with a win over Rutgers (3-11, 0-3), the Buckeyes would end being no worse than the No. 2 seed in the 2016 Big Ten tournament. Rutgers is coming off a 20-9 loss to Northwestern. The Buckeyes are 3-1 all-time against the Scarlet Knights, as they beat Rutgers 17-7 in the 2015 Big Ten tournament quarterfinals, as well as twice in conference play.A closer look at OSUOSU has decorated players all over the field that play a huge role in the team’s success.Sophomore attacker Molly Wood ranks 13th in the country with 4.7 draws per game and is on track to set an OSU single-season record. Wood is also second on the team with 30 goals, and is one of only two Buckeyes to score a goal in every game this season.Senior attackers Cian Dabrowski and Rainey Hodgson rank in the top five in the Big Ten in almost every offensive category. Dabrowski leads OSU and ranks second in the Big Ten with three goals per game and leads with 4.1 points per match. Hodgson ranks second in the Big Ten with 3.8 points per game and is first with 1.9 assists per contest.Defensively, senior goalkeeper Katie Frederick is 11-2 as a first-year starter. Frederick is third in the conference with 6.46 saves per game.As a team, OSU ranks second in the Big Ten in shot percentage and goals against, and sits third for goals, assists, draw controls and saves.Game time against the Scarlet Knights is scheduled for 7 p.m. on Thursday in Piscataway, New Jersey.Up nextThe Buckeyes are set to return home and get back on the field quickly when they welcome No. 6 Notre Dame to Ohio Stadium at 3 p.m. on Saturday. read more

Tyler Engle leads Ohio State baseball pushes young teammates

With the Ohio State baseball team coming into the 2011 season with a new coaching staff and six first-time starters in the lineup, it’s imperative that there be senior leadership. Although senior shortstop Tyler Engle came into the year with the most games played for the team, he, like most of his teammates, struggled out of the gate. Engle has played in 190 games for OSU, starting 186. He made his first appearance as a Buckeye in the third game of the season against Seton Hall in 2008. He played his first game as the shortstop two games later, and took over as the starting shortstop that same year, March 9 against Connecticut. Through 18 games this year, OSU had an 8-10 record and was heading into Big Ten play with a weekend series against Northwestern. Engle went 1-for-3 as the Buckeyes had just defeated Xavier, 4-1, in OSU’s home opener. To that point, Engle was batting .214 and had racked up nine errors — both uncharacteristic numbers for the four-year starter. Before this season, Engle was a .252 career hitter and was coming off his best defensive season with just 10 errors. About the time of the Xavier game, Engle said he re-evaluated his season and decided it was time to step up his game as he had done many times for the Scarlet and Gray. He said he knew his days as a Buckeye were numbered. “It kind of hit me that I was having a rough year, and it’s about to end,” Engle said. “I only had so many days left to play as a Buckeye and play ball.” Coach Greg Beals agreed. “They can see the light at the end of the tunnel, and they’re trying to push that light further and further away,” Beals said. “They want to play as long as they can, and they’re just playing with great determination.” As Big Ten play began, Engle became a threat with his bat at the bottom of the lineup. He had the second-highest batting average on the team and the highest among Big Ten shortstops this year, .353 against conference opponents. “My approach is different at the plate,” he said. “I like to be more patient than I used to be. I was scared of striking out, and now they’re a part of the game.” Beals said Engle and senior third baseman Matt Streng’s second half of the season made an impact on the team’s young lineup. During that time, Engle raised his batting average to .275, which is tied for fourth on the team. “We need that leadership,” Beals said. “We need those seniors to pull the younger guys that don’t have that experience yet. If you look back four weeks in the season, it has been a huge boost to us.” Engle’s performance in Big Ten games is one of many reasons the Buckeyes were able to get back into the conference tournament a year after they barely missed playing in it. Engle said last year was disappointing and that, although several people counted out OSU early in the season, he is thankful to the coaching staff for keeping the team focused enough to play until the end. “We have a lot of young guys playing, and as a team we have never really thought that way,” Engle said. “The coaches would not allow us to get that way. They deserve a lot of credit for getting our minds right.” The Buckeyes begin the Big Ten Tournament at 12:05 p.m. today against Minnesota, and, for most of the team, it will be the first time playing postseason ball at the Division I level. It will be Engle’s sixth conference tournament game. Engle hails from the small town of Beverly, Ohio, about two hours southeast of Columbus. Playing at a big university such as OSU was a big deal for his hometown. When he signed with the Scarlet and Gray four years ago, it was front-page news in The Marietta Times. He said there would be a big Beverly crowd in the stands at Huntington Park and that he is happy his friends and family will be there. “It’s just a great atmosphere,” Engle said. read more